Our AI intelligence layer
Built on 10+ years of data from the app stores, see why Atlas AI is the leading AI in the app marketing industry.
Learn about Atlas AI
Ad Agent
New
Maximize ROAS with your personal Apple Ads strategist.
Learn more
Analyzes your Apple Ads campaign data, identifies what’s working or not, and provides clear, actionable recommendations.
Highest rated on G2
Meet AppTweak’s Ad Agent: Your AI strategist for Apple Ads
Meet Ad Agent — the first AI Agent that truly understands your Apple Ads. Ask Ad Agent any question about …
Security
We prioritize security & data protection
ISO 27001 certified
Advanced App Store Optimization Book
Discover the book that has transformed ASO strategies for industry-leading apps around the world.
ASO with AppTweak Certification
Enhance your ASO expertise and transform your career with an AppTweak certification.
Never miss an update.
Discover our latest app marketing articles, tips, news and interviews.
September 1, 2021
Creative Optimization & Localization With AppTweak
Uncover the importance of optimizing & localizing your app creatives.
August 26, 2021
What Are In-App Events & How Do They Impact ASO?
Discover how you can leverage in-app events to boost your app visibility on the App Store.
July 15, 2021
ASO Review #4: Hotels.com vs Booking.com
Understand the impact of the ASO efforts of Hotels.com vs Booking.com.
June 14, 2021
Interview with an ASO Expert: How to Find the Best ASO Tool
Finding the best ASO tool for an app or game is a major challenge for today’s mobile marketers. With many …
February 19, 2021
ASO Review #3: Match vs Bumble
In this ASO review edition, we take a deep look into two apps to measure the effectiveness of their ASO …
January 27, 2021
ASO Review #2: Fitbit vs Fitness Coach
Welcome to another ASO Review. Last November, we started a series where we compare the ASO efforts of two industry …
November 16, 2020
iOS Nutrition Labels: Your App Data Collection Policy
Earlier in November, Apple announced it was opening a section in its App Store Connect console for developers to start …
ASO Review #1: Call of Duty® vs PUBG MOBILE
August 11, 2020
Google Play Store Tags: What & How to Use Them
Let\’s dive deep into Google Play tags & why they should be a vital part of your ASO strategy.
June 25, 2020
Why Can Your App’s Keyword Rankings Suddenly Drop?
Discover why your app\’s keyword rankings might suddenly drop in the App Store.
May 11, 2020
How do Smaller Apps Use ASO to Rise in Fitness Category?
Read to know how apps in the fitness category leverage ASO to improve their ranking.
March 20, 2020
Mobile App A/B Testing: 5 Mistakes to Avoid
This is a guest post by Jonathan Fishman, Director of Marketing at StoreMaven.
March 14, 2020
How to Optimize Your iOS Keyword Field
Read these best practices on how to optimize your app\’s keyword field on iOS.
February 28, 2020
How to Optimize ASO While Working from Home?
Read these tips about how to make the best of having to work from home and improve your ASO results.
How Often Should You Update Your App Store Metadata?
Discover how often you should update your app metadata on the app stores.
December 8, 2019
ASO Ranking Factors Outside of Keywords
Discover which ASO elements beyond keywords impact your app’s ranking on the stores.
November 26, 2019
Attribute Peaks in App Store Browse or Explore Traffic
With more than 3 million apps in the app stores, both Apple and Google are continuously trying to optimize their …
July 21, 2019
Do Accents on Mobile Search Matter for ASO?
Check out our latest research on how users search accented keywords on mobile apps.
January 16, 2019
Why & How to Monitor Competition on the App Stores
Discover why competitor research is important in ASO and how to conduct a proper competitor research.
Georgia Shepherd
Alexandra De Clerck
Madeleine Hoy
Karan Lakhwani
Alex Moulder
Galy Haleblian
Simon Thillay
Todd Simonson
Pratham Hans Marwaha
Jonathan Fishman
Gwenaëlle Kollegger
Sarah B. Touimi
Marie-Laure Cruyt
